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Which Aspect of Your Marketing Are You Looking to Grow in 2021?
2020 has pushed us to approach every aspect of our lives differently.
From how we interact with our family, friends and colleagues to how we approach our marketing, sales and events, every interaction and tactic has transitioned from something familiar into a "new normal."
Now that 2021 is here, we're wondering how your company will tackle marketing efforts in the new year. We asked our network which aspect of your marketing are you looking to grow in 2021?
Respondents were able to choose from the following:
- Email marketing
- Social media
- Web/online
- Content marketing
Through our results, we found that marketers are looking to grow these three aspects: social media (50%), web/online (28%) and content marketing (17%).
Now that we're out of our comfort zone, the industry has found newer and stronger ways for delivering messages.
The combination of social media, the online realm and unique content has proven to be effective in standing out against competitors. Having this combined strategy is the key to successfully marketing your company and its initiatives, so growing each avenue simultaneously is ideal for optimum exposure and growth.
If you're looking to implement an integrated approach to your marketing plan or grow a specific aspect, reach out to the Senior Resource Guide team as we'd love to help you in your marketing journey.
Participate in the next poll by joining our Facebook Group for Eldercare Professionals and sign up to receive our weekly B2B e-newsletter.
Have a burning question you want to share with other eldercare professionals? Comment it below for a chance to be featured in our next B2B poll!