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Marketing Efforts During COVID-19
During times of crisis, it's important for you to stay top of mind for your audience. Doing so will help you get ahead of your competition, build relationships, capitalize on customers who are ready to purchase now and set yourself up for success post COVID-19.
So what are other fellow eldercare marketers doing with their marketing efforts?
We asked our audience how has your business handled marketing efforts during COVID-19?
Respondents were able to choose from the following:
- Increased Marketing Efforts
- Maintained Marketing Efforts
- Pulled Back Marketing Efforts
Through our results, 49% of respondents increased marketing efforts during COVID-19. Meanwhile, 29% maintained marketing efforts and 22% pulled back marketing efforts.
Increasing your marketing efforts will position your business as a stable option during challenging times. This will help your business be the ultimate decision for individuals deciding on products and services for Mom or Dad. For those who have temporarily slowed down their searching or for those who are actively searching, your business will be ready and in front of them.
Participate in the next poll by joining our Facebook Group for Eldercare Professionals and sign up to receive our weekly B2B e-newsletter.
Have a burning question you want to share with other eldercare professionals? Comment it below for a chance to be featured in our next B2B poll!