Marketing Budget
As a marketer in the competitive senior care industry, it's important all your ducks are in a row—especially when it comes to your marketing budget.
Budgets come in all shapes and sizes. They should be allocated to best meet department goals and cover the necessary marketing aspects for your brand which might include PR, advertising, content, social media, digital, events and market research.
Timing can significantly impact your budget process and strategy. Are you configuring your marketing budget as often as you should? As often as your competition?
We asked our network of eldercare professionals how often do you set your marketing budget?
Respondents were able to choose from the following:
- Annually
- Quarterly
- Monthly
- Not a set time
- Don't have a marketing budget
Through our results we found nearly 50% of respondents set their marketing budget monthly followed by 22% annually.
This shows most are evaluating their marketing regularly and are able to shift efforts based on performance metrics as well as the current environment.
In recent months, in-person event marketing has taken a halt while digital and social media efforts have ramped up. Setting a monthly marketing budget allows you to stay flexible and reallocate these funds in a timely manner, rather than restructure an entire quarter or year's worth of marketing efforts at once.
Participate in the next poll by joining our Facebook Group for Eldercare Professionals and sign up to receive our weekly B2B e-newsletter.
Have a burning question you want to share with other eldercare professionals? Comment it below for a chance to be featured in our next B2B poll!