Since COVID-19, Are You Getting in Front of Case Managers, Social Workers and Discharge Planners?
“Creativity involves breaking out of established patterns in order to look at things in a different way.” – Edward de Bono
What worked before this pandemic, doesn’t necessarily work today. Everything has changed from the way we communicate personally and professionally.
Connecting with other professionals in the senior care industry has become challenging for everyone, especially for marketers. We asked our network since COVID-19, are you getting in front of case managers, social workers and discharge planners?
Through our results, we found that 74% of respondents are not getting in front of case managers, social workers and discharge planners since COVID-19. However, 26% of respondents are.
Are you?
Creativity is key in times like these. Like Edward de Bono said, you must break out of your previous patterns and adjust.
Even in times of social distancing and working from home, there are still ways to get in front of case managers, social workers and discharge planners; you just need to tap into your creative brain and think how.
To spark some inspiration, here are three event ideas that hit the bullseye on attracting this targeted audience:
- Pizza & Wine Take-Home CEU: You can't go wrong with pizza and wine. Add in a take-home CEU and you've got the perfect combo.
- Themed Virtual Networking CEU: From luaus to superheroes, there are a ton of themes you can incorporate to make your Zoom event festive and differentiate it from other CEU events.
- Food Truck Friday for Social Workers, Case Managers & Discharge Planners: Host a local food truck at your community for social workers, case managers and discharge planners to order dinner to-go.
If you need a surefire way of getting in front of this audience, then advertise in the Senior Resource Guide. Copies of each edition are personally handed to or mailed to social workers, case managers and discharge planners around the greater Houston, Austin and San Antonio markets. Having your ad in the Guide will help your brand gain exposure to not only this audience but also thousands of seniors, caregivers and eldercare professionals who turn to the Guide for resources, products and services. If you're interested in being "delivered" directly to these professionals, visit here.
Participate in the next poll by joining our Facebook Group for Eldercare Professionals and sign up to receive our weekly B2B e-newsletter.
Have a burning question you want to share with other eldercare professionals? Comment it below for a chance to be featured in our next B2B poll!