Virtual Event: Navigating Marketing & Sales During The COVID-19 Pandemic & Beyond: Best Strategies & Tactics

Join Seniors Housing Business for a complimentary webinar sponsored by The Roche Associates, Inc. on Wednesday, May 20. The topic is "Navigating Marketing & Sales During The COVID-19 Pandemic & Beyond: Best Strategies & Tactics."

Based upon numerous scientific reports about the length and severity of COVID-19, it appears that it may take several months until a sense of normalcy is restored. While the most important focus currently is on keeping your residents safe, it's critical to also ask questions like:

• How are other senior living communities maintaining or growing occupancy during this time?
• What strategies are proving to be most effective in the era of COVID-19?
• How can you plan ahead now to be prepared for life post-COVID-19, with post-pandemic lead generation strategies that you are ready to roll out?

Speakers, John Roche, president at The Roche Associates, Inc.; Dr. Joan Roche, board certified clinical nurse specialist in gerontological nursing; and Scott Lilly, principal at Hatch 130 will cover: 

• COVID-19 updates and best practices for protecting residents: what senior living communities need to know
• Immediate steps you can take to connect and engage with your customers, prospects and referral sources in a meaningful way
• The do's and don'ts of social media and digital marketing during COVID-19
• Effective alternative lead generation strategies: what we've learned so far during the crisis
• PR during COVID-19
• Priming the pump: preparing a post-pandemic lead generation strategy 

This event is FREE to attend and will be held virtually via GoToWebinar. Register here. 

For more information, please visit here or contact Alicia Turlington at aturlington@francemediainc.com.