Virtual Event: Middle Market Success Stories
Hear from senior living providers who have cracked the code on serving the middle market–now–and their strategies for success, along with a current “state of the industry” from industry experts on Thursday, May 7.
As the demographics of the future senior living consumer evolves, so goes the industry it serves. According to the NIC-funded “The Forgotten Middle: Middle-Market Seniors Housing Study,” by 2029, 54 percent of the 14.4 million middle-income older adults in the United States will lack the financial resources to pay for senior living at today’s average market rates.
In this webinar, you'll learn:
- An overview of the current economic state of senior living
- Middle market consumer demographics preferences
- Strategies from two owner/operators whose middle market share is growing
This virtual event is FREE to attend for Argentum members and $95 for nonmembers. Register here.
For more information, please visit here or contact Argentum at 703.894.1805 or info@argentum.org.